Ploughshare

Ploughshare works at the intersection of government innovation and commercial impact, unlocking defence and security technologies and bringing them into the hands of industry. The organisation plays a vital role in transforming specialist research into real-world applications, helping breakthrough ideas create national and commercial value. As the business continued to grow and evolve, the team set out to refresh the brand to better reflect its purpose, ambition and momentum.

The Brief

The initial project focused on repositioning the brand and updating the visual identity to create a clearer, more confident presence in the market. This foundation established a strong working relationship with the Ploughshare team and opened the door to a wide range of future collaborations. Over time, the partnership has expanded into a long-term design retainer covering marketing materials, event branding, website improvements, digital assets and ongoing creative support for internal and external communications.

Approach

The refreshed positioning and identity paved the way for additional project work, including a full website redesign, a series of campaign assets, a dedicated microsite used across major industry events, and branding for a spin-off company. Each touchpoint has been developed to support Ploughshare’s goal of simplifying complex ideas and presenting them in a way that feels accessible, innovative and commercially compelling.